Article Marketing
Is There a Real Person Behind That Web Article?
Are You the Author of "Dead" Articles?

When Internet marketers need content for their web pages, they can either use other people’s articles with a link back to the author, hire writers to create articles for them or use article writing software to help them write their own content. What ever way they do it, if they aren’t writing from personal experience and knowledge then the article is what I call a "dead article." It has no life.

It is "dead" because it has been generated by a technical writer, program, or word pusher and not by a real person with expertise or opinions on the subject of the article. It is dead because there is no real thought or perspective behind it and no feeling or character in it.

It may be a very good article, and it may even have helpful or useful information in it, but ask yourself if there is a real person behind the words or is someone just pushing key words and information around?

You may ask me, "What does it really matter? Content is king!" and all that jazz, and if the information is good and if it sounds good, then what is the real harm? Probably none. However, I just don’t feel all "warm and fuzzy" reading an article generated by some article writing software on some subject the writer probably knows absolutely nothing about and has given very little thought to.

Please don't get me wrong, I have nothing against using tools to create articles, or even art. In fact I am using a computer to type this article, with a word processing program, but I am putting my own thoughts and my own words into it. I am actually constructing my own sentences. They may not be perfect grammar, or even politically correct, but they are my sentences. I have given them some thought and some feeling.

The person behind the “dead” article, whether they are doing work for hire or writing under their own name, is just passing along common information and pushing sentences and words around. So take what you can use from it, but take it along with a grain of salt. It's not the gospel just because it sits on a nice looking web site.

Here is the deception.

Not everybody does this but a large majority do. Again, you might ask, what is wrong with this? There is nothing illegal about it. The author might even tell you that they are an expert on the subject even if they are not writing from personal experience. They will claim that they have become an expert after having done a little bit or a lot of research about the subject. (Most of that research having been done on the Internet.) Some will even tell you how you too can become an "instant expert" simply by funneling information through a nice looking web site.

They are experts, but what kind of experts?

They are expert information compilers and distributors. They may be producers, actors, writers, Internet marketers but they are not trainers of horses, or kitchen re-modelers, or what ever. They are the pretenders. You might say “Okay, So What?”

This is what I say to the pretenders. Words are just words and information is just information. We, (your customers) would sometimes like to find a real person behind the product and behind the “expert” advice. We are looking for the thought, feeling and personal experience behind the words.

Your personal experience is very unique. Just be who you are. People will purchase products from a person they like before they will from a person they don't like or don't know. How can I know you if you are one of the pretenders? How can I like you if I don't know you? Who are you and why should I listen to your advice or buy your products?

For a journal of my adventures and pitfalls in learning about the Internet and Internet Marketing opportunities on line visit my webwitch blog on Word Press.