What is a Squeeze Page?
Do you like websites that demand your email address for access? These are called "squeeze pages." Internet Gurus' insist they are necessary to build a mailing list. A mailing list is a list of people who have given their permission to receive your "newsletter." A newsletter is supposed to be chucked full of valuable free information, but what you sometimes get is a bunch of emails that have links to their products in them and very little information.
What if every single site on the Internet demanded your email address to view it? What a horrible and annoying Internet we would have! Therefore, I dub squeeze pages as Internet trash, and I dub them a littering of the Internet, second only to the dreaded pop-up windows that sabotage your back button or your efforts to close the browser tab or window.
I am declaring war on Internet trash and Internet hype and anything that annoys me when I am searching for good content and polite ethical Internet businesses. I will be tweeting all of my concerns on twitter. You can follow me or you can visit my twitter page on this site for tips and guidlines in dealing with Internet hype.
Of course if you like the hype and want to learn how to do it I am sure there are countless guru's who will sell you their secrets for big bucks and coach you over the phone for $800 per hour.
Advertising with Google Adwords
With Google, you can say goodbye to contracts and deadlines. Unlike a traditional online advertising buy, Google's contextual advertising means you only pay for clicks and/or impressions. With Google, you can reach more users on the internet than ever before. Your ad will be eligible to show on Google and on our search and content partner networks. This means you can reach users in all phases of the buying cycle with text and rich media formats. You can choose the sites, or let Google choose the sites for you based on relevancy. The content network can help you reach more people in the most efficient way possible.
Google has a system that makes it possible, for the first time in the history of the world, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than 10 minutes. It's called Google AdWords and it's hot. In fact it may be the first and best thing to do to get traffic to your site. But it's not always as easy as I just made it sound - AdWords has some nuances, and most people have a rough time at first. Well my colleague Perry Marshall has written a very helpful e-course called "5 days to success with Google AdWords" and there's no charge for it. You can find out about it here:
Making Money with Google Adsense
I use Google AdSense because it is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. You can start earning money right away if you have any traffic on your web site. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.
The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site as well as impressions. So go ahead and try this program. If you comply with Google's program policies, just complete their online application.
They will review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your web pages. The following is one example of an adsense ad.